JA

José Aguiló

Product · Travel tech · Mallorca
LinkedIn
Alcúdia, Mallorca 14+ years in tourism & technology Product Manager @ Sembo

Turning travel dreams into digital reality

I turn complex travel challenges into digital products that are easier to discover, buy and scale. My work connects product strategy, technology, data and commercial goals across search, dynamic packaging, pricing, acquisition and conversion.

product operating model
Travel platforms Transactional products Data-driven growth Team leadership
Profile

Product leadership grounded in technology and real travel businesses.

My background combines product management, software engineering, e-commerce, marketing, analytics and operations. This breadth helps me connect customer needs, technical constraints and commercial priorities.

I currently lead web product at Sembo. Previously, I founded Nativics, served as CEO of Roomdi and spent more than a decade at Logitravel leading products and teams across hotels, ferries, cruises and B2C distribution.

I also co-founded CoCowork Alcudia Beach, a coworking space by the sea in Alcúdia.

Core capabilities across the travel product lifecycle.

Product strategy Search & dynamic packaging Customer experience & conversion Pricing & offers Analytics & BI Acquisition, SEO & SEM Automation Team leadership
Selected work

Products, teams and businesses I have helped transform.

Sembo — At Sembo, I lead web product strategy and the consolidation of several teams into a unified model with end-to-end ownership of the customer journey. The scope covers inspiration, search, account and loyalty experiences, communications and complex holiday packaging, with AI integrated into discovery and product delivery.
01

Sembo

Web Product Manager · Inspire Product Manager · Insights Product Manager

At Sembo, I lead web product strategy and the consolidation of several teams into a unified model with end-to-end ownership of the customer journey. The scope covers inspiration, search, account and loyalty experiences, communications and complex holiday packaging, with AI integrated into discovery and product delivery.

  • End-to-end ownership of the web customer journey
  • Search and dynamic holiday packaging
  • AI-assisted discovery and data-driven prioritisation
Logitravel — Over more than a decade at Logitravel, I took on increasing responsibility across development, cruises, ferries and B2C hotel distribution. I led redesigns and migrations, pricing and bidding algorithms, offer automation, international expansion and collaboration across product, marketing, contracting and engineering.
02

Logitravel

Head of Hotels B2C Distribution · Head of Ferries · Cruises Distribution

Over more than a decade at Logitravel, I took on increasing responsibility across development, cruises, ferries and B2C hotel distribution. I led redesigns and migrations, pricing and bidding algorithms, offer automation, international expansion and collaboration across product, marketing, contracting and engineering.

  • Large-scale B2C hotel distribution
  • Ferries transformation and Ferry + Hotel packaging
  • Pricing, SEO, SEM and commercial automation
Roomdi — As CEO, I led a hotel platform specialised in metasearch, combining pricing, bidding, brand reputation, supplier negotiation and financial management. During the pandemic, I drove operational automation and a cash-protection strategy that positioned the business for recovery.
03

Roomdi

CEO · Hotel metasearch distribution

As CEO, I led a hotel platform specialised in metasearch, combining pricing, bidding, brand reputation, supplier negotiation and financial management. During the pandemic, I drove operational automation and a cash-protection strategy that positioned the business for recovery.

  • Metasearch pricing and bidding optimisation
  • End-to-end financial and operational decisions
  • Automation and recovery after 2020
Nativics — I founded an OTA specialised in holiday experiences and built its proprietary technology platform. I later licensed and adapted the software for tour operators and travel agencies, integrating flight, hotel and incoming suppliers.
04

Nativics

Founder · IT Project Manager · OTA platform

I founded an OTA specialised in holiday experiences and built its proprietary technology platform. I later licensed and adapted the software for tour operators and travel agencies, integrating flight, hotel and incoming suppliers.

  • Flight + hotel booking engine
  • Amadeus, Restel, Hotelbeds, WebBeds and incoming integrations
  • APIs, brand management and custom operational tools
Local venture

CoCowork Alcudia Beach

A coworking space near Alcúdia beach that I co-founded and remain involved in. It keeps me close to the day-to-day reality of a local service business: customers, operations, occupancy, pricing and community.

Visit CoCowork
Method

How I turn complexity into progress.

I start by understanding the business and the system, turn ambiguity into clear priorities, deliver in useful increments and measure whether the product is actually improving.

Product flow from a clearly defined problem to a delivered solution

Reduce complexity

Clarify the problem, constraints, dependencies and decisions before designing the solution.

Measurement dashboard and product improvement loop

Make impact measurable

Define the expected outcome and the metrics that will show whether it has been achieved: conversion, margin, quality, speed, engagement or cost.

Team alignment supported by shared direction, ownership and context

Align teams with context

Give teams a shared direction, clear ownership and enough context to make good decisions independently.

Contact

Need help with product, travel tech or digital business?

If you need support defining a strategy, structuring a complex product or aligning business and technology, send me a message.

joseaguiloosorio@gmail.com LinkedIn Instagram Facebook