José Aguiló | Product Manager in Travel Tech

Alcúdia, Mallorca 14+ years in tourism & technology Product Manager @ Sembo

Turning travel dreams into digital reality

I work where product strategy, engineering, data, growth and team execution meet: search, packaging, acquisition, pricing, conversion and customer journeys for tourism businesses.

product operating map

Travel marketplaces Transactional systems Data-driven growth Operational execution

Profile

A technical product profile shaped inside real travel businesses.

My background combines product management, software development, e-commerce, marketing, analytics and operations in the tourism sector.

I currently work on Sembo’s web product ecosystem. Previously I founded Nativics, led Roomdi as CEO and spent more than a decade at Logitravel across hotels, ferries, cruises, pricing, acquisition and web distribution.

I also co-founded CoCowork Alcudia Beach, a workspace by the sea in Alcúdia.

Selected capabilities across the travel product lifecycle.

Product strategy Search & packaging Customer journeys Pricing & offers Analytics & BI SEO / SEM growth Automation Team leadership

Selected work

Companies, systems and transitions.

Sembo

Web Product Manager · Inspire Product Manager · Insights Product Manager

Web product strategy, unified product ownership, AI-assisted discovery, search quality, account experience, loyalty, communications and complex holiday package flows.

End-to-end web product scope
Search, discovery and complex package building
Data-driven prioritisation and product outcomes

Logitravel

Head of Hotels B2C Distribution · Head of Ferries · Cruises Distribution

Large-scale B2C distribution, redesigns, responsive migration, pricing and bidding algorithms, automatic offers, market expansion and collaboration between product, marketing and engineering.

Hotels, ferries, cruises and package products
Responsive standards and mobile transition
Performance, SEO, SEM and offer automation

Roomdi

CEO · Hotel metasearch distribution

Metasearch marketing, pricing, bidding, brand reputation, outsourcing, supplier negotiations and operational automation during one of the most difficult periods for travel.

Hotel price competitiveness and automation
Financial and operational decision-making
Recovery strategy after the 2020 travel shock

Nativics

Founder · IT Project Manager · OTA platform

Self-developed travel agency technology with entity and brand management, APIs, SEO-focused transactional pages, ads integrations and supplier connectivity.

Flight + hotel booking engine
Amadeus, Restel, Hotelbeds, WebBeds and incoming integrations
Custom destination experiences and operational tools

Local venture

CoCowork Alcudia Beach

A coworking space close to Alcudia beach. It keeps me connected to local business, hospitality, operations and the practical side of building outside a purely digital context.

Visit CoCowork

Method

How I usually make progress.

Simple operating principles: understand the system, ship useful cuts, measure the effect and improve the customer journey without losing business context.

Balanced product flow from inputs through decisions to a shipped product

Reduce complexity

Map inputs, constraints and decisions before turning them into user-facing flows.

Measurement dashboard and product improvement loop

Make it measurable

Define what should move: conversion, margin, latency, quality, engagement or cost.

Team alignment across devices and a product growth system

Grow teams with context

Create shared direction, clear ownership and a cadence that helps people move with confidence.

Contact

Product, travel tech or digital business?

For collaboration, advisory or a focused conversation, send me a message.

joseaguiloosorio@gmail.com LinkedIn Instagram Facebook